Giving the robots a "new face"
Clients
2019
The Willow Label (Singapore)
Who is The Willow Label?
Based in Singapore, The Willow Label started off as an online fashion clothing store which recently opened their own boutique store. They have a fashion editor's closet, filled with timeless and classic pieces for females which are easy to match. Minimalist yet fashionable.
Where I play a part?
As a rebranding designer, social media content creator cum editor. I played a part in most of their rebranding and advertisement banner designs and social media marketing. From illustrating event posters, sales banner and social media posts to Ideation Management, scheduling of social media contents, planning and creating social media content, writing of creative and interesting captions, Ideation and rebranding logo, photo and video editing, assisting with photoshoots, events management and hosting try-on video sessions.
Pawtol (Singapore)
Who is Pawtol?
Based in Singapore, Pawtol is all about creating an online community for PAWREANS by PAWREANS to interact with each other, share tips and information.
Where I play a part?
As a branding designer. My role was on ideation management for the brand, design website mock-ups, creating a website, creating a branding style guide, provide coaching services on building the brand, how to start having the brand’s presence on social media and social media techniques required to build the brand, advising on simple marketing strategies, creating wallpapers for audiences and designing the brand’s logo.
2018
Who is Petite Cosmetics?
Petite Cosmetics eyelashes are designed for those with hooded or smaller eye shapes. The brand was founded by Tina Yong, a makeup artist and beauty YouTuber, who struggled to find false eyelashes that suited her own eye shape as well as for many of her clients. Petite Cosmetics Lashes are all handcrafted with quality synthetic fibres and are 100% animal cruelty-free.
Where I play a part?
As a contract Social Media Manager and Content Creator, I played a part in their social media rebranding. Apart from ideation management, I scheduled and designed contents for the holiday seasons, Christmas and New Years. Writing of creative and interesting captions, designing physical stickers for customers, designing Instagram highlight covers and analysing brand’s social media insights, including engagements, audience’s most active time etc.
Laloirelle (USA)
Who is Laloirelle?
Based in San Francisco, Laloirelle® (/la-lôr-ræl/) offers award-winning organic anti-ageing skincare. Using the purest, most potent and ethically sourced ingredients, we combine traditional herbal medicine with skincare technology to create complex formulations that provide real results.
Where I play a part?
As a personal branding coach and designer, I played a part in most of their branding and advising on logo design, advertisement banner designs, rebranding and social media marketing. Providing coaching services on building the brand online and how to improve the brand’s presence on social media and social media techniques required to build the brand. Creating Instagram templates for social media contents.
Off The Rails Brewing (USA)
Who is OTR?
Based in San Francisco, OTR is a craft brewery located in the heart of Silicon Valley CA and serving the community of South Bay beer enthusiasts.
Where I play a part?
As a Graphic Designer, I played a part in most of designing, their grand opening poster, new release social media post, Puzzle Pint event poster and festive social media posts
PetGuru (Singapore)
Who is PetGuru?
A subsidiary of humane society SOSD Singapore, Pet Guru is an online pet store where you can obtain your pet food and supplies. They serves as its commercial arm through which kind members of the public can make donations to AWGs.
Where I play a part?
As a Graphic Designer, I played a part in designing Electronic Direct Mail (EDM) posters for their collaboration with Singapore Press Holdings (SPH) and two social media posts for new collaborations and products.
National Youth Corps (Singapore)
Who is NYC?
Youth Corps Singapore provides the breadth and depth of volunteering opportunities for youths through ad-hoc, regular and project-based service projects, with a focus on reaching out to causes such as education, environment, health, special needs, arts, sports and heritage.
Where I play a part?
As a Graphic Designer for an event, "Ah Hoy Captain", an annual event organized by Youth Corps (YC) Singapore is to design an event poster that was posted on their social media and website to seek volunteers for their annual event.
