BEYOUtiful

Project BEYOUtiful

Who are we?

Project BEYOUtiful is made up of 5 Year 3 students from Ngee Ann Polytechnic, taking a Diploma in Chinese Media and Communication. It is a Final Year Project, a PR campaign that focuses on empowering youths to accept their flaws and advocate the importance of feeling happy in your own skin.

What's our belief?

Focusing on local fashion, whilst spreading our belief that no matter what shape or size, we can show our confidence in style and fashion. Fashion should not be restricted by sizes and everyone should be proud of their body and flaunt it.

What's our goal?

We hope to shape BEYOUtiful as a helpful support group that spreads body positivity among the youth community, change the negative perceptions the public have towards their bodies. Promote happiness and freedom being in your own skin.

Our Events

Psst! If you missed our events, these are for you!

Ngee Ann Polytechnic

Singapore Chinese Cultural Centre

BEYOUtiful in Taiwan

Taiwan

Trailer

00:44

Trailer

02:01

Street Interview: Xi Men Ding (西门町街访)

01:55

Interview with Taiwan YouTuber :《闪亮胖时代》

02:01

Interview with Psychologist 医生专访

SNAP! BEYOUtiful! Campaign

What is it?

SNAP! BEYOUtiful! uses the power of social media to advocate the importance of loving oneself, and that the outer appearance shouldn’t really matter. We want to empower participants to understand and see that it’s what’s on the inside that counts because they are loved for it.